Ryan Habib

MPS at UT Austin, a professional society by and for Muslim students at UT.

Scope

Brand Identity, Visual Communication

Year

2025

MPS wordmark, Muslim Professional Society
Laptop on a stool showing the MPS website
MPS general info session posters
texasmps, Leading with Ihsan
MPS recruitment timeline and FAQ posters

MPS at UT Austin

Scope

Brand Identity, Visual Communication

Year

2023 – current

Social

LinkedIn

Muslim Professional Society was founded to empower Muslim students at UT Austin through professional development, mentorship, and community. While the organization had established a growing presence among students, it lacked a cohesive identity that reflected its ambitions.

As MPS expanded across multiple professional branches, the opportunity emerged to create a visual system that represented the organization not simply as a student group, but as a professional institution built around excellence, (ihsan).

Rather than relying on familiar visual references often associated with Muslim organizations, the identity explored a contemporary institutional language.

Drawing inspiration from spaces associated with trust and permanence, the system uses a deep blue foundation, restrained typography, and carefully curated imagery to communicate professionalism while maintaining warmth and openness.

The logo was constructed from modular geometric forms, creating a flexible mark that reflects the collective nature of MPS. Individual components come together to form a unified system, representing students from diverse disciplines building toward a shared purpose.

The resulting identity established a foundation for MPS across digital platforms, events, recruitment materials, and organizational communications, helping transform a growing student initiative into a recognizable professional community.